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Gurugram based retail technology venture Gobbly has raised a seed equity funding of $500,000 from Sauce.vc, an early stage consumer VC fund. The startup plans to use the funds to develop their technology and marketing initiatives, said a press statement issued by the company on Friday.
Gobbly is in the business of providing convenient and contactless forms of automated retail for categories including farm produce, curated fresh F&B products including meals, snacks, salads, desserts and select packaged third party brand packaged goods. Its first product includes mobile-operated unmanned fridges that allow for hand selection of products with customers being charged electronically from a mobile wallet on closing the fridge door to complete a transaction.
Presently, these fridges are in demand at residential apartment complexes, offices, educational institutions, etc. Lack of human contact makes it a safe and hygienic alternative to stepping out or ordering in especially given advisories to stay at home during the ongoing Covid-19 pandemic, the release stated.
“Gobbly,” according to its co- founder Amit Ahuja, “is a digital store which allows for instantaneous consumption right where consumers work or reside. The UX is friendly and allows for consumers to co-curate what their local Gobbly store should stock. The device is quick to deploy, space efficient and has a very low capex outlay when compared to traditional forms of retail. It is easily transportable and does not carry traditional location risks of brick and mortar stores.”
The startup plans to develop a full stack automated retail technology platform which will improve offline shopping and traditional ecommerce, Ankur Agrawal, co-founder of Gobbly added.
Currently, Gobbly is present in office spaces, educational institutions and residential apartments in Delhi NCR region including Gurugram and Noida.